Ali Divandari

Ali Divandari

Market orientation and Business performance in Iran

By Ali Divandari | June 4, 2018 | 0 Comment


The conceptual model of this study shows both direct and indirect (through value creation) relationship between market orientation and business performance. In order to test the conceptual model, 50 experts have been questioned by a questionnaire includes open and closed questions. Open question’s data has been analyzed by content analysis method and closed question’s data has been analyzed by binomial and Friedman tests.


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